Shade Clothing Plans to Expand Line of Hip, Modest Clothing, Color Options and Retail Locations

Shade Clothing looks to make use of the companys initial success as a springboard for expansion and new growth.

American Fork, UT, August 2, 2005--Shade Clothing, leading provider of hip, modest clothing for women of all ages, announced today that it will proceed with plans to expand the company item line, color options and retail locations, based on its strong showing in the first several decades of operation.

Shade Clothing, the first company to take a hip approach to modest clothing, offers a line of "essential" undershirts that includes strap camisoles, cap sleeve tees and baby tees. The cotton/spandex blend, snugly fitted shirts to allow women and girls of all ages to wear fashionable, trendy clothing while still dressing comfortably and modestly. All styles sport three extra inches of length at the bottom and higher necklines, while still boasting a stylish cut. With Shade shirts, women might expand their wardrobe to include clothes that in the past might have been too sheer, too low cut, too short or too wide at the neck. Shade shirts are sold online, through home parties across the western states and in several retail locations in Utah.

"The response to our shirts has been overwhelmingly positive and weve been amazed to see our sales increase by 30 percent each month since we opened for business," said founder and CEO Chelsea Rippy. She hit upon the idea for Shade Clothing after growing frustrated with the limited options available for women who wanted to dress stylishly but still maintain their modesty. She spent one year perfecting the shirts develope before launching the company in September 2004.

"Since its launch Shade Clothing has really proven the concept of clothing that is both hip and modest," said Rippy. "We are ready to use this validation and the companys success to take Shade Clothing to the next level."

In that spirit, Shade Clothing recently relocated to a large warehouse in American Fork, Utah, after outgrowing its previous location. Additionally, it has expanded into four new Utah retail outlets: Whimsy, Once Upon a Shelf, Frolics and Christensens (three locations). Previously Shade Clothings retail locations included Lolabella and three JMR stores. The company also intends to increase its cadre of home party sales representatives and extend the reach of this innovative sales method beyond the western United States.

"I cant tell you how many times Ive heard women say, Shade shirts are the best thing that has happened to my wardrobe," said Rippy. "I view this as a mandate to take Shade Clothing a step further. The business is on track to complete many exciting projects over the next few many years - new products, new colors and new deals with retail stores. Were looking forward to giving women more hip, modest clothing options in more places than ever before."

Shade Clothing will celebrate its first anniversary in September, coinciding with the launch of the companys fall colors. It recently introduced new summer colors, including "sunny yellow," "sky blue" and "grass green."

About Shade Clothing Shade Clothing is a company with a simple mission: generate clothes that help women feel comfortable and happy. Launched from the basement of CEO and founder Chelsea Rippys home, Shade Clothing has quickly become the leading provider of hip, modest clothing. Its line of "essential" undershirts allows women to wear all the latest styles without feeling uncomfortable and uncovered. Shade offers strap camisoles, cap sleeve tees and baby tees in a variety of neutral, pastel and bright colors. Shirts might be purchased online at http://www.shadeclothing.com, through Shade home parties or at several retail locations throughout Utah. For more understanding visit http://www.shadeclothing.com.